About us

 

Founded in 2024
Makeup is for everyone, and is for you.

Our Story

Born in 2024, toouee cosmetics emerged from a simple yet powerful belief: beauty shouldn’t be exclusive. We saw a gap in the industry—where high-quality, effective cosmetics were often locked behind steep price tags, leaving many feeling excluded from the joy of self-expression. So we set out to change that.

What started as a passion project quickly grew into a brand rooted in accessibility. We spent months refining formulations, working with cosmetic experts to replicate the luxurious textures, long-lasting wear, and vibrant pigments of high-end brands—all while keeping our prices friendly to every budget. For us, toouee isn’t just about makeup; it’s about empowering you to explore, create, and embrace your unique beauty without compromise.

From the very beginning, we’ve focused on building a brand that feels like a community. We believe makeup is a tool for self-love, not perfection—and that everyone, regardless of age, gender, skin type, or style, deserves to feel seen and confident in their choices. That’s why every product we create is designed with you in mind.

Our Products

At toouee cosmetics, we curate a thoughtful range of products to cover every aspect of your beauty routine—from everyday essentials to bold statement pieces. Our lineup spans key categories including eye, lip, face, tools, and skin care, each item crafted with care, tested for safety, and designed to deliver results you’ll love. We prioritize both functionality and creativity, ensuring our products not only perform well but also inspire you to express your unique style.

Our Values

We don’t just sell cosmetics—we stand for something bigger. Our core values guide every decision we make, from product development to how we engage with our community.

Quality
We never cut corners when it comes to quality. Every toouee product is made with premium ingredients, undergoes rigorous testing, and meets strict safety standards. We believe you deserve makeup that performs as well as it looks—no exceptions.
Transparency
We believe in being open and honest with our customers. From sharing full ingredient lists to explaining our sourcing process, we want you to know exactly what’s in your products and why we chose each component. Trust is the foundation of our brand.
Inclusivity
Beauty is for everyone—and our brand reflects that. We create products that work for all skin tones, types, and genders, and we celebrate diversity in every part of our business. Whether you’re new to makeup or a seasoned pro, there’s a place for you at toouee.

Accessible Beauty for All

Luxury Formulas, Affordable Prices

We’re passionate about making high-quality cosmetics accessible to everyone. Our team works directly with manufacturers to cut out unnecessary costs, so we can pass those savings on to you. The result? Products that rival luxury brands in texture, pigment, and performance—without the luxury price tag. Because beauty shouldn’t be a privilege; it should be a choice everyone can afford.

Thank you for being part of the toouee journey. We’re here to help you look and feel your best—because makeup is for everyone, and it’s for you.